The Goal: VISA was looking to strengthen their relationship with school teachers and administrators to increase awareness of their financial prudence tools for students.
Our Approach: We got VISA involved in the largest gathering of Principals, Teachers and Superintendents in California. A video which thanked the teachers for their efforts in helping students plan for their future – and congratulated them for their efforts was also created and shown throughout the conference.
The Results: VISA was able to have one on one conversations and discussions about their specific products and generated a number of key relationships which heretofore would have been much more difficult and costly to create!