Ted Danson and Baywatch:
Turning the Tides TV Show, Event and Radio Campaign

The Goal: Create awareness for American Oceans Campaign and their consumer and political issues.

Our Approach: Working with local and national media and sponsors such as Coca-Cola and Skyy, we created a tennis event, television program, in school programming, PR elements in targeted print, and the internet site for American Oceans Campaign along with a targeted email action alert system for effectively reaching congress and local representatives.

The Results: Assistance in helping to pass key legislation, and an awareness of the incredible work accomplished by Ted Danson and American Oceans Campaign. The overall campaign drew attention from the corporate community to AOC and resulted in more than $250,000 in donations.