State Farm Insurance Radio and Internet Campaign

The Goal: Enhance the State Farm Brand to the African American and Latino 16-24 audiences to increase agent leads and community perception.

Our Approach: Let’s “leap frog” the brand through association with a cause as well as trusted celebrities. State Farm tied in with UniteLA, a leading education non-profit organization. We then created a dual campaign: one in Spanish and one in English. Each campaign was radio driven and mixed in a message of commitment to communities as well as a call to action to win tickets to the premiere Spanish language concert in Los Angeles, as well as a private backstage opportunity to meet Ja Rule. Our tools were PR, online registration, and a high frequency radio campaign along with radio driven events and prizes.

The Results: In only two weeks in the Los Angeles area, the campaign generated more than six thousand qualified opt-in leads for agents to use. For creative, fun, multi-cultural outreach, like a good neighbor, Next Wave was there!