California One Source Youth Campaign

The Goal: Develop a Brand for youth working centers to get kids off the streets and into productive lives.

Our Approach: We performed extensive market research within the youth sector to develop the messages, logos and outreach methods that would best reach the youth group. A campaign was developed that included Radio, Concert Event participation, logo identity, postcards for street teams and events.

The Results: A new surge in interest from the targeted market, and a cohesive branding for centers which had a wide variety of imaging around the city. The integrated radio and concert event promotions also garnered thousands of hits in attention from the target audience

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