Oakley Red Carpet Event

The Goal: maximize Oakley’s exposure of their own extreme sports videos and films.

Our Approach: Target, target, target! We approached Fuel and Fox Sports Net about the opportunity to provide “Oscar-like” premiere coverage for their Action Sports Party on the Oakley campus, tied in with airing their shows on the highly youth targeted Fuel Channel!

The Results: The show generated multiple airings for their videos, and enormous publicity for the brand in additional targeted trade press!