MagRack Golf Show

The Goal: Reach targeted Digital on Demand viewers with a programming special that reached the typical golf “fan” and profiled him!

Our Approach: We not only featured everyday golfers, but took it one further and also tied in a “Sheriff vs. Fireman” shootout with benefits going to local charities, AND a tie in with local cable affiliates including Charter.

The Results: A “Fan File” show that helped Mag Rack further develop programming for the category, and a marketing platform developed by Next Wave which offered Mag Rack ideas of how to further leverage this category with sponsors, MSO’s, and even promotional ideas for viewers and to increase carriage!