Hyundai

The Goal: Hyundai is very active in supporting many great causes. The goal here was to help support an educational initiative and create a platform to increase awareness of their PR initiatives in specific dealer areas.

Our Approach: Local radio - in both English and Spanish - drove students and parents into dealerships to pick up necessary FAFSA forms and specially created postcards which enhanced Hyundai’s education partnership.

The Results: PR, radio, internet, and localized events far surpassed the goals of Hyundai which was simply to tie the brand to the cause. We took it a step further and created a number of outlets for the message with our education partners. The theme “College Education: Your Best Warranty for Life” was a big success and will be the platform for follow up campaigns.