Health Campaigns

Health issues are another specialty of Next Wave Productions.  From working with Ted Danson to create clean water awareness through internet and television programming, to working with inner-city children at risk of asthma,  to Mental Health…. We have had an abundance of experience with innovative outreach that includes everything from film festivals to television specials, in-school campaigns, radio, PR, street teams, and public and private sector partnerships.

The best way to reach the public on health concerns is to find the best way to entertain while you educate.  Otherwise you will have just another video or poster that never really reaches your audience and sits on a shelf.  That is why we go the extra mile to make sure your health project will break through the rest of the messages that we are all bombarded with on a daily basis.

When we develop every campaign, we look at ways to utilize every tool available such as Television, Radio, Print, Private / Public Partnerships, Websites, In-School programs, Events etc.  You can see by our Free Your Mind Projects example below that we are able to bring all of these elements together to make a successful, beneficial campaign. 

Health Project Examples:

We integrate all of our projects to include the right tools to get the message out.  These campaign examples also link to our case study pages for more details on each project. 

    Ted Danson Ted Danson and Friends  -  Show and campaign educating the public on clean water and air health awareness.
    CBS – EarthFaire – TV Specials and campaigns in collaboration with CBS and the Los Angeles Times which included two, one-hour television specials, multiple news stories, TV commercials, an 8 page newspaper section, and free concerts with artists such as Jackson Browne.
    Baka Boyz On the Road with the Baka Boyz - Half-hour television show and radio campaign educating the public about the importance to our health of proper used oil recycling.
    NAMI NAMI projects -  Outreach for the National Alliance for the Mentally Ill.
    Free Your Mind Projects

    Free Your Mind Projects –   Below is a summary of the many activities that were part of this awareness campaign for Mental Health.  A website, www.FYMPS.com was also created to inform the public and give resource information for the public to find help for mental health issues.

    Overall the media and festivals reached out to over 10,000,000 people within the Los Angeles area!

    We engaged Political, Community and Corporate Leaders - Corporations in the Mental Health field, the Los Angeles County Department of Mental Health, many non-profits such as NAMI and MFHA and Community Leaders such as Senator Kuehl, Mental Health Leaders and Advocates all got involved.

    Movie Night - Santa Monica Pier movie of Austin Powers: International Man of Mystery. We had a booth and addressed the crowd on mental health issues.

    VIP Movie Screening – "Out of the Shadow" at the Laemmle Theater in Santa Monica.


    Thousands turn out to watch a flick and learn about Mental Health Resources.

    • Music Night on the Pier - The Santa Monica Pier served as a beautiful backdrop for two Free Your Mind events featuring Nina Sky performing their top ten hits of the summer, and Gordon Goodwin's Big Phat Band featuring Eddie Daniels. Senator Kuel and Dr. Marvin Southard of the LA County Department of Mental Health addressed the crowd of over 3,000. People also visited our booth to get more information.


    Nina Sky performs their top ten hit of the summer "Move Your Body" at FYMPS Santa Monica Concert on the Pier

    Movie Festival - Free public screening of the award-winning film "Out of the Shadow" at Fairfax Laemmle Theater.

    Radio talk show interviews - Live call-in shows where listeners hear more information about Mental Health and what they can do. Listeners learned about mental health issues as “out of the shadow” filmmaker Susan Smiley, and Dr. Marvin Southard, Director of the Los Angeles County Department of Mental Health, and Nancy Carter of NAMI Inglewood join host Charisse Browner on the Knowledge is Power show.


    Brian Canning, co-creator of the Free Your Mind Projects spends a morning on the air with Nancy Carter of NAMI-Urban Los Angeles and Jackie Stevens of Stevie Wonder's Radio Station, KJLH.

    • Media - TV and Print
    Press releases were sent out to inform the media and get attention for the initiatives within Southern California regarding mental health. Papers and radio picked up many stories regarding these mental health issues.

    Special Airing of "Out of the Shadow" on PBS:
    The Free Your Mind Projects created a special viewing opportunity for an edited "Out of the Shadow" airing in October which also included special outreach to secondary students at Los Angeles Unified School District.

    Contact us so we can help your cause too!

     

© Copyright 1994 - 2007, Next Wave Productions