EarthFaire: TV Shows, Concerts and TV/Radio Commercial Campaigns

The Goal: Increase awareness of recycling and environmental issues, and encourage proper behavior change to make a difference in reducing, reusing and recycling.

Our Approach: To bring together media partners (CBS, Infinity Radio and the Los Angeles Times) as well as entities such as the EPA, Lincoln Mercury, The Metropolitan Water District and lead agency Los Angeles County Department of Public Works to create an enormous ad campaign, PR campaign, and live concert event featuring artists such as Jackson Browne.

The Results: More than $1.8 million dollars over a short period of time in measured media was leveraged to support the key messages of our clients. The effort won Next Wave a prestigious Los Angeles County Productivity award for generating real, unique, proven, positive results for the citizens of Los Angeles. Calls to the targeted Clean Up line increased dramatically as did Used Oil Recycling reports.